What does it take to put on a runway show? Better yet, what does it take to put on a vivid sensory experience surpassing a mere show to be the living embodiment of a designer’s vision – so much so that even calling it a show would be an understatement? The answer: 200 kilograms of delicate flower petals, 135 automatic light projectors, the man hours of 60 people per day, and two weeks to build it all. At least these are the prerequisites when Dior’s Spring/Summer 2019 collection is in question.
Regarded as the most theatrical presentation of the month, the labor of erecting it was as intricate as the garments themselves – and the numbers behind it, staggering. A 164-meter runway within a spacious 1,200-square-meter set was at home within the Hippodrome de Longchamp, a historic Parisian establishment that paired beautifully with the ballerina extravaganza of Maria Grazia Chiuri. The artistry of her garments is not to be overlooked either. A voice of true femininity arose as a result of handcrafted tie-dye techniques, painted silks, and floral kaleidoscopic motifs. What the set did for the ambiance, the textiles did for the tone of the collection.
Dior’s legacy is not shy of a lavish display by any measure of the word. From the days when Yves Saint Laurent took Dior to the streets of Moscow in 1959 to Galliano’s 1998 night at the Opera Garnier and Raf Simons’ floral burst in 2012, a dreamy dance sequence in 2018 felt only fitting. Like a contemporary Edgar Degas painting brought to life with an orchestral soundtrack, it fulfilled the desires for a show rich in substance and imagination. Blurring the lines between performance art and a ready-to-wear runway, Chiuri gave a masterclass in putting on a show, as evidenced by this video shared exclusively with Savoir Flair.