From the momentous onstage proposal at Arena di Verona in front of thousands of frenzied fans to the flashy all-girl’s bachelorette weekend in Ibiza, we knew the wedding of Chiara Ferragni and Federico “Fedez” Leonardo Lucia would be a big deal. Ferragni tackled the occasion with the self-marketing talent of a savante, promoting her personal brand every step of the way. You have to hand it to her, the strategy was brilliant. In the lead-up to the wedding, Ferragni unveiled a new Instagram handle where all of the activities were recorded and posted chronologically. The account snagged over 80,000 follows in a matter of two days. Packaged as a portmanteau of their names, #TheFerragnez became the hashtag to watch over the weekend.
The festivities started off whimsically, as Ferragni and her fiancé boarded a customized flight by Alitalia, along with their entire wedding entourage, while life-sized cartoon mascot versions of the famous duo entertained guests. The rowdy plane, filled with friends and family, touched down in the Sicilian city of Noto, which was to play host to the couple’s special weekend.
For the rehearsal dinner at Palazzo Nicolaci, Ferragni stunned in a sparkling custom-made Prada dress featuring a deep v-neck trimmed with gold against a white crystal strewn backdrop. Ferragni and Fedez laughed and cried their way through the emotional evening, as friends and family toasted the happy couple with words of wisdom and funny anecdotes. Then DJ Benny Benassi kicked off the after-party, as guests danced and snapped selfies.
The following day, guests waited with bated breath to see Ferragni’s custom-made Dior wedding dress designed by Maria Grazia Chiuri. She emerged to gasps of admiration in a long-sleeved, crocheted lace gown inspired by the wedding dress of Grace Kelly. Meanwhile, her bridesmaids glowed in feminine pink goddess gowns, sustainably designed by Alberta Ferretti. For the reception, she changed into a dramatic Dior gown, covered in illustrations that commemorated the song Favorisca I Sentimenti, which Fedez performed when he proposed. The reception gown required 600,000 hours of work to manufacture.
If all of this wasn’t enough, the bride and new mother also ambitiously began shooting a documentary about her life, at the same time as planning and executing of all the wedding celebrations. Color us impressed.
For a closer look inside the fashion wedding of the year, continue scrolling below.