There are so many “It” bags right now, and each one signals the status of its wearer, her enviable style quotient, and (potentially) her bottomless bank account. And yet, we see them so often that our eyes start wandering, searching for something that feels new, fresh, and unexpected. Fortunately, for every “It” bag out there, there’s a less well-known style out there just begging to be noticed. With designs that are funky, eclectic, and exuding cool, alternatives to the “It” bag abound on the internet, and most of them are far more affordable than the big-name labels that regularly churn out this season’s must-haves.
Some of the brands in the shoppable edit below will be familiar, mostly because Instagram cool-girls can’t get enough of them. For instance, you’ll no doubt notice names like Cult Gaia and Staud. They’re on the list because they deserve to be there, but watch out for brand new brands that you’ve never heard of – we promise. Some of them are so new to the market that not a single influencer has ‘grammed herself with one yet, so now is your chance to upstage them.