Donatella Versace has made it clear in the past that the mispronunciation of her last name is one of her pet peeves, but the fashion legend has gone one step further by appearing in a video to clear this issue up, and she’s enlisted her most stylish friends to help out. The likes of Kaia Gerber, Imaan Hammam, Gigi and Bella Hadid, and Stella Maxwell feature in the clip, directed by Ferdinand Overderi and posted on Instagram, which explains that it’s more “ver-sah-chay” than “ver-sah-chee.”
In fact, Versace wouldn’t be the only brand name that fashion fans often mispronounce – think: Balmain (“Bal-mah-n” with a soft “n’), Givenchy (“jee-von-shee”), and Moschino (“moss-key-no”). Loewe even released a similar video, explaining how its name is meant to be said.
The video coincides with the ‘Clans of Versace’ campaign, which has been teased all over social media in the last few days. Shot by Steven Meisel, a whopping 54 models can be seen wearing the brand’s vibrant clothing and accessories as they show followers that #TeamDV isn’t shying away from bold prints for Fall/Winter 2018.
With an array of models from various backgrounds in the shots, the brand states that they’re “bonded by a link that goes beyond DNA” and are “a family who supports the same values together.” Although you’ll recognize many of the beautiful faces, the campaign prides itself on giving a platform to a whole new set of talent. The images are meant to portray a group of “brave” personalities that Donatella herself has vowed to “cheer on and defend,” as they represent “strength, newness, courage, loyalty, and irony.” Meanwhile, the group of models has promised to stand by the Artistic Director’s principles.