Before they were fixtures of the New York fashion scene, before they graced us with their personal aesthetic by way of their fashion brand The Row, and long before they set trends every time they left the house, Mary-Kate and Ashley Olsen were the best part of our childhoods. From rambunctious toddlers on Full House to running an empire, their pop culture staying power is based on real talent and business acumen.
The dynamic duo are some of the most easily recognizable twins on the planet, and they know how to turn a paparazzi moment into a stylish photo opportunity like no other. Given their unwavering commitment to three fashion principles, the Olsen twins’ well-honed aesthetic is pretty easy to imitate. In celebration of their 35th birthday, today, we’re breaking down how to get their look in three super easy steps.
Comfort Is Key
Where their peers tend to show off their figures at every opportunity, the Olsen twins are pioneers of modest, comfortable clothes. In fact, The Row offers much the same in the way of a monastic, comfortable aesthetic. However, the comfort factor doesn’t just apply to the clothes they wear, but also the footwear they favor.
Even though they are small in stature, they prefer flats to heels the majority of the time. For example, the Olsen twins are responsible for reigning the fashion world’s interest in Birkenstocks, making the clunky sandals fashionable again by wearing them with everything.
It looks like the Olsen twins are perpetually headed to a funeral. Given their strong penchant for head-to-toe black ensembles, with only the occasion interruption of color, they define the kind of downtown, Manhattan-chic look that we love. From lavish all-black gowns at the Met Gala to casual black off-duty looks, Mary-Kate and Ashley wear the somber shade like a safety blanket.
Bigger Is Better
When you’re as petite as the Olsen twins, most stylists would recommend staying away from long, oversized silhouettes that drown a small frame. However, this happens to be the Olsens’ preferred silhouette 99 percent of the time, and they make it work.
By wearing oversized, draped clothes like kaftans, robes, and floor-length dresses, the sheer amount of surface area makes the Olsens appear larger than life. It’s a clever trick to employ, especially if you’re vertically challenged.