If you’ve ever read the comment section of a controversial post or tried to have a calm political discussion on Facebook, you know all too well that incivility is a common human trait. With 2018 being the “Year of Zayed” – which celebrates the remarkable life of the UAE’s founding father, Sheikh Zayed bin Sultan Al Nayhan, by encouraging citizens to give back to those in need – in tandem with the Holy Month’s focus on philanthropy, there is no time like the present to take action. The International Watch Company (IWC), in creative partnership with our sister company, Halo Studio, encourages you to make time for kindness this Ramadan season – and beyond.
From sharing delicious treats with friends to opening the door for a passer-by, small acts of kindness throughout your day can make the world a better place one micro-interaction at a time. In this clever, stop-motion video series, you’ll see friends and family coming together to appreciate one another, with a little helping hand.
Director John Gatapia Head of Content Noor Tehini Head of Production Maya Itani Hair and Makeup Artist Manuel Losada Stylist Benn Robinson