Summer 2018 Trends Are All Sunshine and Rainbows – Literally

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Photo: Courtesy of @Bat_Gio

"Sunset is still my favorite color, and rainbow is second." - Mattie Stepanek

You can blame Burberry’s brilliant rainbow-themed February 2018 runway show for sparking this new trend we’ve spotted everywhere lately – from Instagram feeds to the retail shelves. Or perhaps the ubiquity of this trend is a reaction to a darkening political horizon in the U.S. and beyond. Whatever the cause, an array of vibrant styles has us feeling rather optimistic lately, lulling us into the notion that maybe, just maybe, there’s gold at the end of all this.

Earlier this year, we encouraged you to try a more colorful wardrobe, and just as our trend forecasting predicted, rainbow hues have taken over this season. From colorful clothes and vividly-striped accessories to color-blocked looks comprised of all the shades on the spectrum, fashion girls are embracing the rainbow.

With so many rainbow-bright shopping options available right now, and rainbow-hued celebrity and influencer sightings across social media, now is the best time to plunge headfirst into this delightful and dynamic trend.

10 OPEN GALLERY

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