As if reconstructing a life-sized cruise ship inside of the Grand Palais and staging a marvelous show for the Cruise 2019 season wasn’t enough, Chanel has gone above and beyond in ways we could’ve never predicted. There’s a lot of hand-wringing about the future of fashion within the industry, but few are tackling the problem the same way Chanel is: by investing in youth education and, thereby, the future.
The luxury label took the opportunity to embark on an education outreach program at its Cruise 2019 presentation, inviting 500 students from prestigious and partner universities to explore the incredible set. Entering through the secret backstage doors, students with backgrounds in fashion, digital design, marketing, and engineering poured into the show’s venue to experience the presentation in detail.
The students were then invited to a masterclass with Chanel’s President of Fashion, Bruno Pavlovsky. The live lecture was hosted by journalist Elisabeth Quin and delved into topics of creation, product development, and the creative dialogue that takes place between Karl Lagerfeld, his studio, and Chanel’s artisans and ateliers.
Investing in youth education is a cornerstone of the Chanel philosophy, which believes that keeping the passion for fashion alive is the key to a thriving future. Over the years, the brand has partnered with various educational institutions, like Institut Français de la Mode and ESSEC Business School to help strengthen Paris’ standing as the fashion capital of the world by preparing future generations to go into the industry in various capacities.
However, the Cruise 2019 educational event marks the first time Chanel has extended a look inside the presentation and a live lecture to so many students at the same time. “This first experiment is part of Chanel’s desire to hand its values and passion down to the talented young people of fashion’s future in the creative domain as much as management, finance, marketing, business, digital, and new technologies,” shared Pavlovsky.