Think You Know How to Shop? Think Again

Shopbop Associate Fashion Director, Kate Johanson
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For the past four years, Kate Johanson has been responsible for guiding buyers at Shopbop as its Associate Fashion Director, working with the Fashion Director to curate seasonal trends and support emerging brands and designers. Armed with a BFA from the Fashion Institute of Technology and a MA from the London College of Fashion, Johanson cut her teeth as a stylist for networks and publications, and helped curate fashion content for a variety of publications before landing her coveted role at Shopbop.

In an exclusive interview with Savoir Flair, Johanson spills her insider secrets. While her knowledge and expertise has Shopbop’s DNA at its nucleus, many of her tips apply to online shopping in general, like how to compare the size of a model to your own to arrive at the perfect fit. Even veteran shoppers stand to learn a little something new by following Johanson’s tips, below.

1

Shop Early and Often

“With new products launching five days a week on Shopbop – Monday through Friday – and new editorial content 365 days a year, my first tip would be to check our ‘Whats New’ tab frequently. I truly believe that if you make a point of browsing regularly, you will fill your closet with items that you love and will enjoy longer!”

2

Know What You're Looking for

(But Don't Be Afraid to Explore)

“Whether I want a dress for a wedding, new gym gear, or a go-to outfit for work, I always keep in mind what my current need is to help keep my search focused. That said, always stay open to new brands and trends while on the hunt!”

Shopbop Ramadan edit styled by Kate Johanson
Shopbop Ramadan edit styled by Kate Johanson | Photo: Courtesy of Shopbop
3

Find Your #StyleHigh

“You know the feeling when you discover that one amazing dress you know you’ll wear a million times? Or when you nab the last pair of must-have shoes in your size? That’s what we call a #stylehigh – the rush only fashion can provide. My third tip is to find your #stylehigh through an item that fills a void in your closet with a just-right purchase.”

4

Track Your Favorites with Helpful Features

“Most online sites offer a wish list function that allows you to keep track of your favorite designers and the pieces you’re interested in without adding them directly to your cart. This makes it easier to edit your selection and keep track of pieces you may need later, but don’t feel like stocking up on just yet.”

5

Think Fast, Act Faster

“When you fall in love with pieces, scoop them up. I can personally attest that I learned this lesson the hard way. In the past, I’ve dragged my feet and hesitated adding my dream dress or shoes to cart, only to find out that they’re gone before I made a decision. Don’t miss out on your #stylehigh.”

Shopbop Ramadan Edit Styled by Kate Johanson
Shopbop Ramadan edit styled by Kate Johanson | Photo: Courtesy of Shopbop
6

Size Up Sizing Issues

“One of the most frequently asked questions regarding online shopping is ‘How do I know my size?’ My recommendation is to always to check the sizing details on the product page and take a look at what size the model is wearing – this serves as a good reference as to how the specific item is sized. Also, read the product description because there are often notes if the item runs either smaller, true, or larger than the normal fit.”

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