Bulgari was founded in Rome in 1884 by Sotirio Bulgari, a man of Greek heritage who carried with him the Greco-Roman influence of mythology. As Bulgari’s most significant heritage icon, the serpent or ‘Serpenti’, represented dual facets of Greek and Roman mythology, signifying positive qualities like rebirth, healing, wisdom, eternity, and seduction, and on the other side, temptation and jealousy. In the 1940s, Bulgari employed a technique called “Tubogas”, which created an interlocking chain of gold strips that gave its structure flexibility so that it could wrap around the arm, similar to the way a snake might wind its way around the trunk of a tree. This specialized technique provided Bulgari’s first ‘Serpenti’ collection with its unique, sinuous look. Since then, the Italian luxury brand has been refining its methods, resulting in some of the most exquisite fine jewelry pieces on earth.
With a powerful muse at hand, Bulgari produced a new standard of Italian jewelry design, with brilliantly colored stones, cabochon cuts, and a jeweled serpent head, Bulgari’s ‘Serpenti’ jewelry and watches are some of the most sought-after by aficionados the world over.
‘Serpenti Viper’ proffers a new species, an evolution of design, that is both otherworldly and compelling.
With Bulgari’s new ‘Serpenti Viper’ extension, the brand’s classic serpent motif is reimagined with and edgier attitude – after all, the viper is one of the most deadly creatures on earth. ‘Serpenti Viper’ proffers a new species, an evolution of design, that is both otherworldly and compelling, with its trapezoidal scales cut from glittering stones or alternatively presented in smooth gold. It is intensely tempting to behold, in fact, one bracelet or ring from this collection simply won’t do. They are intended to be layered together for maximum impact.
For Bulgari’s ‘Serpenti Viper’ collection, the brand tapped four Arab muses to bring the venomous viper-inspired pieces to life. Exuding sinuous seduction, actress Tara Emad, fashion model Rym Saidi, fashion blogger Lama Al Akeel, and modest fashion influencer Fatma Husam are the dazzling stars of Bulgari’s latest campaign.
Below, you’ll be introduced to each muse, and granted a behind-the-scenes sneak peek at the making of their respective videos.
Actress and model, Tara Emad, was born in Cairo, Egypt, and began her illustrious career at the tender age of four when she first started appearing in commercials. As a model, she has been on the cover of over 50 magazines, starred in the Saheb Al Saada series, and launched her own philanthropic endeavor, Help From Your Heart.
Tunisian-born Rym Saidi is an internationally-renowned model whose career first launched in 2003 after winning the Elite Model Look Tunisia competition. She has also appeared on reality shows like Mission Fashion on LBC TV, and the Arabic version of Dancing With the Stars.
Lama Al Akeel
As one of Saudi Arabia’s most famous bloggers, Lama Al Akeel of The Hidden Closet has also cut her teeth on fashion design with a graduate collection for Dar Al-Hekma University in Jeddah in 2016. Since then, her expertise has been a huge benefit to the region, and most recently she hosted a panel discussion at Arab Fashion Week in Riyadh.
Born in Dubai, Fatma Husam is a modest style icon in the Middle East and beyond, with a large following on Instagram (over 400,000 followers and growing). She has also dabbled in jewelry design, which means her appreciation for craftsmanship of the Bulgari ‘Serpenti Viper’ collection is unparalleled.
Browse the Bulgari 'Serpenti Viper' Collection