Ralph Lauren teamed up with nine of the region’s most influential faces to make one thing clear: the iconic ‘Polo Shirt’ is here to stay. If those words just conjured up images of ‘90s prep or boarding-school jocks, it’s time you rewired your brain – and this new campaign will do just that.
Shot by Creative Director Banan Alawneh and worn by the likes of regional style influencers Ascia, Leena Al Ghouti, Ahmad Daabas, Anum Bashir, and Elias El-Indari in this video, the ‘Polo Shirt’ is given a modern-day update via styling tricks that see it paired with a suit, oversized menswear, and military garb – all very Spring/Summer 2018.
The timeless classic was created by Mr. Lauren in 1972 and, 46 years later, it’s just as relevant. In fact, the brand is hosting a soirée in its honor in Dubai tonight. Not on the guest list? Watch the video, above, and add this piece to your summer must-have list to join the celebration.