Back in 2016, we predicted the meteoric rise of the athleisure trend, and we weren’t wrong. Athleisure, which resides at the intersection of fashion and comfort, has been embraced globally by men and women seeking to signify a lifestyle of fitness and leisure – even if they have no plans to work actual exercise into the mix.
Although the category used to describe clothes that had no inherent function, new athleisure lines rely on technical fabrics, moisture-wicking technology, and technically engineered interior structures (think: sports bras that are as cool looking as they are supportive). Not only does stylish athleisure make it seem like you’re about to dash to the gym at any moment, but it makes it possible if you actually decide to do so. In other words, athleisure is functional and fashionable.
Athleisure is so popular that stretchy knits far surpassed denim sales in the US in 2017, according to the US Census Bureau. Furthermore, demand for athleisure surged 17 percent last year to the tune of $9.6 billion in sales, according to market research firm NDP Group. These lucrative figures mean all sorts of fashion brands are expanding to include the athleisure category – including those you would never expect. Fendi and Emilio Pucci, for example, have incredibly strong offerings that include vibrant prints and cool silhouettes for Spring/Summer 2018.
Speaking of brands you’d never expect athleisure from, legendary luxury maison Chanel will be joining the fray with the release of its new swim and ski lines in June 2018. If clothes that are extremely comfortable, supremely stylish, and completely on-trend interest you, you’ll love our shoppable athleisure edit, below.