Everyone has experienced retail rage. It’s that feeling when you scour the mall for hours on end, looking for that perfect piece, only to discover that it exists solely in your mind. Well, thanks to Italian fashion house Bottega Veneta and its Customization Atelier in Dubai Mall’s new Fashion Avenue store, your fashion frustrations are about to be a thing of the past.
Fashion Avenue unveiled the new boutique in March, which was designed by the label’s Creative Director himself, Tomas Maier. Aside from all the classics (you’ll find ready-to-wear, footwear, bags, and accessories in the store) there are some Middle Eastern exclusives to be admired too, starting with the striking exterior facade, which echoes the iconic ‘intrecciato’ weave Bottega is so famous for. But the real star here is the Customization Atelier. Drawing on the brand’s philosophy, ‘When your own initials are enough’, the service enhances Bottega Veneta’s beautiful craftsmanship by offering the customer a chance to personalize the most iconic bag silhouettes, resulting in a truly unique purchase.
There are around 500 individual pre-approved customizations on offer, available on twelve of the most classic bag silhouettes including the ‘Knot’, the ‘Cabat’, the ‘Roma’, and the ‘Veneta’ bag. Once a bag style is chosen, you can further individualize your purchase by choosing a custom made-to-order color, exotic skin or leather, and embossing to finish. And if the pre-approved combinations aren’t to your liking? Design your own, and the store will submit your suggestion to Tomas Maier, who will advise and approve the creation himself. How’s that for personalization?