The Unusual Luxury of Reemami’s Spring/Summer 2018 Collection

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With a background in graphic design, it’s no wonder that the eye-popping prints of Reema Al Banna’s brand, Reemami, make such a lasting impression. The Sharjah-based designer, whose collections consistently play with quirky iconography, flattering fits, and a sense of fun and easeful charm, quickly climbed the ranks to become one of the region’s most formidable talents.

In an exclusive photoshoot by Savoir Flair, Reemami’s Spring/Summer 2018 collection is poised to capture the imaginations of those struck by the travel bug — by the insatiable need to wander the corners of the world. Built on the brand’s foundation of “unusual luxury” and based on the theme of wanderlust, Reemami’s latest collection is overflowing with vibrant, cosmic prints found on flowing frocks, wide-leg, cropped trousers with high waists in primary hues like red and yellow, tartan jackets with adjustable tabs, and smart shirt-dresses with uniquely textured sleeves.

Once again, Reemami defies expectations for what regional design can accomplish with a thought-provoking collection filled with modern shapes, vivid prints, and easy separates — all modeled by the darling and highly accomplished businesswoman-about-town, Elissa Freiha.

Click here to shop the collection. 


Credits

Photographer Francesco Scotti Editor-in-Chief Haleh Nia Head of Content Noor Tehini Head of Production Maya Itani Fashion Editor Shannon-Paris Cross Hair and Makeup Artist Anastasia Volk

Special thanks to Sharjah Art Foundation.


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