From 10 a.m. to 10 p.m., Mall of the Emirates is a bustling center of commerce, but when the shops close, the doors lock, and the lights dim, it becomes an empty theater filled with the promise of a new day packed with discovery and delight.
What if – like the charming children in From the Mixed-up Files of Mrs. Basil E. Frankweiler – you got stuck inside the mall (instead of a museum) overnight? Furthermore, what if you were so fortunate as to be fabulously surrounded by the beautiful new Chanel ‘Coco Crush’ jewelry collection during your overnight stay? Like the model in Savoir Flair’s exclusive video above – who was fortuitously ‘trapped’ inside Chanel’s new ‘Coco Crush’ pop-up shop inside Mall of the Emirates – you would have the time of your life.
Chanel introduced ‘Coco Crush’ in 2015, marking the first time the legendary luxury brand made a fine-jewelry collection available for sale online. Within an hour of its launch, half of the collection had sold out. Since this auspicious debut, it has only gained more fans and accolades. With its timeless quilted detailing and glittering stones, it’s safe to say that our adoration of the Chanel ‘Coco Crush’ line marks the longest crush we’ve ever had on anything – or anyone.
Head to Mall of the Emirates – during normal visiting hours, please – to experience Chanel’s ‘Coco Crush’ pop-up shop, which runs until March 31st, 2018.
Videographer Tiago Dias Editor-in-Chief Haleh Nia Head of Content Noor Tehini Producer Maya Itani Stylist Benn Robinson Makeup Artist Najette @ Chanel Hair Stylist Melanie @ MMG Model Anjdela B. @ Wilhemina