Bella Hadid Sets Hearts Racing in Bulgari’s New ‘B.zero1’ Campaign

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Bulgari accessories ambassador Bella Hadid is a changeling. At times, she looks as prim and proper as Audrey Hepburn – who also happened to be a Bulgari brand ambassador back in the day – and an exotic superhuman possessed of alien beauty at other times. In a heart-racing new video for the brand’s exquisite ‘B.zero1’ line, the model simultaneously channels the conventional and the unconventional. With carefully calculated movements aimed to stoke desire, the Bulgari ‘B.zero1’ ring and bracelet collection takes center stage – even as Hadid seduces the camera.

Teamed together, Bella and Bulgari are a natural fit, both capable of expressing individualism and innovation in their own unique way. “B.zero1 represents my powerful side, the one that proclaims difference in the face of conformity,” shares Hadid. “I think design says a lot about how we live, who we are, and what we find beautiful. The world today is fluid: a painting becomes a bag, a dish inspires a dress, an architectural masterpiece is crafted into a ring. To me, design is one of the arts that best catches this flowing energy.”

Visit the new Bulgari ‘B.zero1’ collection online to see each astonishing piece from every high-definition angle.

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