The Modest Fashion Movement Gains Ground at Valentino

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For centuries, fashion was created with the ultimate goal of making women look more appealing to men, hence the creeping hemlines and plunging necklines. However, with the #MeToo and #TimesUp movements seizing hold globally, it’s clear that women are fed up with being objects. Enter: the modest fashion movement. In full rejection of the male gaze, women are claiming their power by covering up. This has special ramifications in the Arab world particularly, where modest dress codes are standard but where women have also been ignored by the greater fashion industry as the powerful market force that they are.

Valentino has paid particular attention to these sudden paradigm shifts and has embraced the modest silhouette. This is abundantly clear by the long, full-coverage proportions of its exquisite Fall/Winter 2018 collection. In fact, it was so covered-up that, when the occasional bare shoulder or plunging neckline appeared, it was a surprise. It’s a smart move to make these glimpses of flesh a treat rather than an expectation.

Photo: Courtesy of Imaxtree

When it’s all so pretty, your eyes just want to drink in more, more, more.

Based on that description, you might have already guessed that silhouettes were long and voluminous – and they were. Elegant columns of fabric were the canvas upon which Pierpaolo Piccioli executed his creative vision, draping some along the bias, amplifying the shoulders of others, edging some with scalloped details, and covering some in crochet and others in cascading ruffles. Some looks were monochrome, done in effusive, romantic shades of blush pink, scarlet, and pistachio, while others bore hyperbolic floral prints, exaggerated in size and proportion just like the silhouettes.

Sometimes, with big brands, collections are too weighty, with too much repetition. You leave wondering, “Why design 100 looks when it could all be said in 50?” However, this is one instance where we could have sat and watched for ages as Piccioli’s fairytale unfolded. When it’s all so pretty, your eyes just want to drink in more, more, more.

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