After the baby dragons and severed heads at Gucci, a puppy dog as arm candy seemed tame by comparison, but that’s what Tod’s delivered by way of its Fall/Winter 2018 presentation. So, you’ll have to forgive us for nearly missing what the first outfit looked like, because Gigi Hadid appeared as the show opener holding a tiny (real) French bulldog puppy, and the “awws” were audible. But as adorable as they were, dogs are not accessories, no living creature is, in fact. It was a cute, but ultimately unnecessary gimmick that added nothing to the show.
Regardless, Tod’s bread-and-butter is leather goods, and there were ample amounts to choose from. We especially loved the geometric leather belt bags – which are shaping up to be one of the season’s biggest accessory trends – and tiny round bags that hung from the model’s necks, as well as their effortlessly chic tote bags and box clutches. As one might expect from a brand founded upon a driving moccasin, footwear was also keen this time around, with an eye towards suede loafers, weatherproof duck boots, and slouchy suede boots.
The clothes were sporty, if not a little bulky, relying on a fantastic range of outerwear and a less successful range of bottoms. Baggy leather trousers are not high on most young women’s wish lists – a more fitted silhouette perhaps would be – and Tod’s versions seemed to have some fit issues.
Tiny, fuzzy canine distractions aside, Tod’s collection represented a youthful pivot for the brand, with a renewed focus on courting a younger demographic.
In a spice rack range of colors like cardamom, saffron, turmeric, and cinnamon, Tod’s outerwear and toppers looked extremely fresh. Big fleecy pullovers, supple leather trenches, glazed leather jumpsuits, buttery leather windbreakers, and chunky cable knit sweaters decorated with fringe felt like the kind of clothes cool, young jetsetters will reach for when heading for a wintery locale.
Tiny, fuzzy canine distractions aside, Tod’s collection represented a youthful pivot for the brand, with a renewed focus on courting a younger demographic. Rejuvenation was key to understanding the directional collection, but was it successful? That remains to be seen.