Fluorescent Revolution: At Prada, the Future of Fashion Is Neon Bright

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Late at night, as the city slumbers, the debris of the day lies scattered on the pavement like artifacts from an urban excavation. Lit by the glow of street lamps, sanitation workers emerge in their neon garb to sweep away the evidence of human traffic, setting things back to their rightful order before day breaks and the cycle starts again. It is this curious reference point that layered Prada’s vivid Fall/Winter 2018 collection with intrigue.

For a designer who loves nothing more than a banal muse, an industrial point of view offered plenty of inspiration. From rubber galoshes and nylon outerwear to Prada-branded name tags, Miuccia Prada reimagined what women wear out at night. This certainly explains the acid bright hues of the collection and its many rubber booted options, but this show was more about fantasy than utility.

Photo: Courtesy of Imaxtree

Like many designers so far this season, Prada was interested in providing her women with protection, which is why outerwear was thick and sheltering. There were padded nylon jackets, molded leather pullovers, nubby tweed coats, burly leather coats lined with contrasting shearling, spongy knits, and safety jackets in the mix. However, it was the dress selection that really energized proceedings, with vibrant multi-colored looks that were amplified with gauzy overlays, leather bustiers, and tinsel fringe.

Prada’s collection radiated self-confidence.

Fluorescent combinations resulted in looks that demanded notice, but examine closer and you might spy the resurrection of Prada’s famous flame heel and a newly reworked logo on the bags. On a diverse cast of some of the brand’s favorite women – which included Amber Valletta, Liu Wen, and Anok Yai – Prada’s collection radiated self-confidence.

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