Feast Your Eyes on Bella Hadid at Her Seductive Best for Bulgari

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As one of the oldest mythological symbols known to man, the snake stands for many things: rebirth, fertility, regeneration, and the duality of good and evil. For Bulgari, the house icon of which is the snake, it means elegance, seduction, and metamorphosis.

Last year, the legendary Italian jewelry and luxury-goods brand built upon the notoriety of its beloved snake motif with the release of a new eyewear collection called ‘Serpenteyes’. With an astonishing hexagonal shape and mirrored lenses rimmed with enameled scales, Bulgari landed on the most unique and stylish eyewear designs we’ve ever seen – no hyperbole.

This season, they’re back with innovation and enticement found in the form of the new ‘Serpenteyes X’ release, brought to life in the above campaign by the beautiful and seductive Bella Hadid. In royal hues of black, gold, and purple, these shades offer glamour, mystery, and a self-possessed sense of refinement. Below, you can view bonus behind-the-scenes footage featuring the “It” girl glamming it up for the camera.

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