Why Chanel’s Iconic Camélia Is No Ordinary Flower

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Emblematic of Mademoiselle Gabrielle ‘Coco’ Chanel’s otherworldly instincts for transforming the expected into the unexpected, the camellia — or camélia in French — blossom has become one of the French luxury maison’s foremost symbols. Plucked from the buttonhole of a man’s lapel, it represents the dual nature of femininity and masculinity that is embedded deep in Chanel’s DNA. By borrowing codes from men, Chanel transformed the way women around the world dressed, and her irreverent application of the camellia signifies her independent spirit.

French actress, singer, and Chanel ambassador Alma Jodorowsky perfectly captures the bold attitude of the camellia in the video, above, shared exclusively with Savoir Flair. The ‘Bouton de Caméllia’ fine jewelry collection sparkles from her ears, décolletage, and fingers as the shot pans slowly across her outstretched pose to reveal that she’s actually in the pool. According to Chanel, the camellia is not a flower – it’s a symbol of nonconformity, a declaration of freedom, and a style that transcends trends and flash-in-the-pan fashion.

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