Bulgari Jewelry Is Always a Good Idea — Just Ask Bella Hadid

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There’s jewelry, and then there’s jewelry so unconventionally designed that it transcends the genre completely. As the fine-jewelry world’s consummate rule-breaker, Bulgari boasts exquisite creations that always fall in the latter category. Bold and challenging compositions comprise its new ‘B.zero1 Labyrinth’ collection, which astonishes and thrills with its unexpected shapes.

Born of the ‘B.zero1 Design Legend’ line, which transforms the architectural forms made famous by the legendary Zaha Hadid into equally iconic fine jewelry, the rings and necklaces in the ‘B.zero1 Labyrinth’ collection possess spiraling lines that blend and flow together for a look that has never been replicated before. In her first-ever jewelry campaign, Bella Hadid is tasked with channeling the unconventional and astonishing nature of the ‘B.Zero1 Labyrinth’ line – and the chameleon-like supermodel is more than up to the task.

In the exclusive video above, Hadid shares a behind-the-scenes interview about the ad campaign, the collection, and more. Before you drop hints about which ‘B.zero1 Labyrinth’ piece you want for Valentine’s Day, scroll through the gallery below and pick your favorite look.

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