A flash of fingertips barely touching – a relationship has formed, but what is its nature? An intensely stylish woman glances over her shoulder as she makes a brisk march to her car. Someone is listening to her every move. In this slick, highly stylized, neo-noir short, Bottega Veneta raises more questions than it answers.
Employing the unique medium of film, guided by the masterful hand of director Fabien Baron, the Italian luxury brand fuses a collaborative art project with an ad campaign. Bottega Veneta’s colorful, feminine Spring/Summer 2018 collection is given a moody makeover for the purposes of the brand’s new six-part anthology series. Entitled Reflections, the cinematic series draws from the pillars of the brand: Mystery, Sophistication, Architecture, Sensuality, and Surrealism.
In the video above, Savoir Flair readers are treated to an exclusive first look at the series’ second installment 196.6, which refers both to the year the house was founded (1966) and the radio frequency by which the two subjects of the short film attempt to connect. A frisson of thrill, a flash of glamour, a mystery unsolved – with so much intrigue packed into such a short amount of space, Bottega Veneta draws us deeper into its theatrical labyrinth.