A flash of diamonds, a twinkle of pure silver – you can’t help but notice something out of the corner of your eye that turns your head. It’s the new Chanel ‘Code Coco’ watch, and you will undoubtedly recognize the maison’s signature aesthetic instantly. By fusing the quilting of Chanel’s timeless ‘2.55’ bag with its unique clasp, the brand arrives unexpectedly at a wholly new form of watch closure. Instead of closing where the ends of the watch band meet, like most timepieces, the Chanel ‘Code Coco’ watch bucks tradition.
With a satisfying click, the ‘Code Coco’ watch closes around the dial, forming a seamless and quilted band that mimics the look of fine jewelry. The arresting appearance of the watch is no less extraordinary when it is done in plain stainless steel than when it is encrusted with diamonds – two of the style options offered by Chanel. See this incredible new timepiece in motion in the video above, and view its starring role in the campaign below.