It’s Time to Know (and Shop) the Cult Bags You’ve Seen All Over Instagram

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Photo: Courtesy of @MyPeepToes

Gone are the days when fashion trends and “It” bags were born on the catwalks. Today, Instagram is just as important (even more, some may argue) than luxury collections in setting the tone for the season ahead and unearthing the pieces that’ll make street-style stars froth at the mouth. It’s not unusual for a brand to enjoy overnight success due to a social-media boom and, for handbag labels such as Gabriela Hearst and Cult Gaia, it’s the exact reason their most popular designs boast long waiting lists.

But as great as social media is for growing a brand, the search for that one bag you spotted on Instagram can be a struggle, especially if the wearer hasn’t tagged the label. And that’s where Savoir Flair steps in, saving you the wild goose chase by rounding up the most wanted “It” bags spotted on your Instagram feeds. Read on to find out who they’re by and where to get them.


Simon Miller

The Simon Miller ‘Bonsai’ is fast becoming one of the most iconic bags on the fashion circuit circa now. Its slouchy leather exterior, punchy colorways, and fun acetate handles make this bag a firm favorite among the street-style set. The LA label was founded on the principles of Japanese fabrication and modern American craftsmanship, and its designs are the perfect examples of East-meets-West excellence.

Shop Simon Miller here.


Gabriela Hearst

Uruguay-born Gabriela Hearst launched her ‘Nina’ bag back in 2016 as a limited-edition series. Today, it has an extensive waiting list. Her ready-to-wear label applies the same ethos to its bag creation as it does to its ready-to-wear, which is all about “honest luxury”. The ‘Nina’ bag is made with uncompromising materials to create a wearable piece of art that will serve as an heirloom for years to come.

Shop Gabriela Hearst here.



It’s not often you encounter an authentic Scandinavian label based in Dubai. Enter: HALM, a handbag brand created by a Stockholm-London team, designed in the UAE, and created in Italy. Defining no-label luxury, it creates discreet handbags that are made with the highest level of craftsmanship and exquisite fabrics that literally feel like butter to touch. Sported by the likes of Dana Hourani and Soraya Bakhtiar, this brand is definitely one to watch in 2018.

Shop HALM here.


Cult Gaia

Finally! A contemporary “It” piece of fashion that you won’t need to re-mortgage your home to buy. Cult Gaia and its founder Jasmin Larian are responsible for those eye-catching wooden (and acrylic) illusion-creating ‘Ark’ bags that have long swamped your social-media feeds. Created in 2012, the brand has gained real traction over the past two years. It continues to add fun new styles to its collection, the latest being a piglet-shaped bag called ‘Babe’.

Shop Cult Gaia here.


Nico Giani

Get ready for more squeezing your rectangular iPhone into mini spherical spaces in 2018 because the circular-shaped bag is here to stay – and what better addition to the round-bag list than the ‘Tunilla’ by quintessentially Italian label Nico Giani? Founder and designer Niccolò Giannini looks to retro geometry and 60s art to inspire his collections, and we love the pops of color they bring to a gray day (or outfit).

Shop Nico Giani here.



You know the leather bucket bag encased in ivory netting that keeps popping up on your social-media feed? You owe that to clothing and accessories label Staud. Founded in 2015 by Sarah Staudinger and George Augusto, the downtown LA brand is earning its rightful title as a creator of “modern classics”, and its gorgeous bags are as well made as they are accessibly priced. The ‘Moreau’ was spotted on the arms of Fashion Week-goers in September, but you can guarantee it’ll be spotted again come February.

Shop Staud here.


Danse Lente

Danse Lente (which means slow dance in French) is a contemporary London-born brand specializing in handbags and small leather goods. Focusing on creating pieces inspired by modern architecture, this label is beginning to gain traction within the fashion blogosphere. Designer Youngwon Kim created the brand with the intention of surprising and delighting bag fanatics with pieces full of unexpected structures and fun details. Eva Chen recently expressed her love for the emerging label in one of her #EvaChenPose posts on Instagram, and we’re predicting it won’t be long before the ‘Phoebe’ bag goes viral.

Shop Danse Lente here.

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