Cool Girls Are Already Sporting Shades of 2018’s Must-Wear Color

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Ultraviolet Pantone Street Style 9 Imaxtree
Photo: Courtesy of Style Du Monde

It’s official! Pantone has announced its 2018 Color of the Year as 18-3838 Ultra Violet. The color-matching company’s reveal is always a highly anticipated one as it often sets the tone for the art, design, and fashion industries for the year ahead. Pantone describes Ultra Violet as a “complex and contemplative” tone that alludes to the cosmos, the future, and discoveries that go way beyond anything we’re living right now. And when you think about it, it’s true: zodiac signs, astrology references, and mindfulness practices are often illustrated by a deep-purple hue.

Spiritual connotations aside, purple tones are synonymous with pop-culture moments and icons. From Prince’s legendary “Purple Rain” to Willy Wonka’s endless use of the hue (“Violet, you’re turning Violet, Violet!”), the color is one that undoubtedly evokes an emotion. And while purple is not always the easiest one to pull off, style-wise, the likes of Dries Van Noten, Balenciaga, and Valentino have helped its popularity amongst the street-style set. To prove it, Savoir Flair rounds this year’s best Ultra Violet-inspired looks that you’ll want to emulate this season – and beyond.

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