This Dior Video Is the Most Beautiful Thing You’ll Watch All Week

DIOR CRUISE 2018_©Cass Bird (1)
Related Article
Homes
A Rare Glimpse Into the World of Fatima Ghobash
Read Article

Revealed exclusively on Savoir Flair, Dior’s Cruise 2018 video was directed by photographer Cass Bird – and it’s nothing short of breathtaking. Much like the ‘Sauvage’ runway show held back in May, the video is set in Los Angeles and follows the Wild Wild West narrative told by Maria Grazia Chiuri’s catwalk. Models-of-the-moment Ruth Bell and Grace Hartzel – both of whom walked the show – can be seen basking in the desert heat, showcasing the embroidered etchings, rainbow-colored tulle, and nomadic prints.

Fittingly, the accompanying music is titled “Always in the Sun”, sung originally by French rock band La Femme. For this film, however, Hartzel is the raspy voice heard on the soundtrack. Savoir Flair sat down with Bird to discuss her Californian roots and what it means to be a female director.

DIOR CRUISE 2018_©Cass Bird (1)
Photo: Courtesy of Dior

As a California native, what did you make of the fashion set descending on the picturesque desert of the Santa Monica Mountains?
I grew up in those hills, spent my entire childhood there, and the Dior team felt familiar from the start. I got to enjoy shooting where I grew up, so it was a perfect pairing to me.

How did the collection make you feel?
The women had a sense of purpose and strength. There was also an underlying theme of mysticism, a strong current that ran through the entire collection and made me remember the long history of when women were persecuted for that association. That was a bold move on Maria’s part.

Being a woman has historically been defined as either an extension of or counterpart to being a man. It is not until we occupy the same space that we can truly identify the differences between male and female, if any.

One year into the Maria Grazia Chiuri era at Dior, how would you describe her reign at the house?
Consistently expressing feminism. That’s what she is doing – exploring what a woman is in all of her complexities and contradictions.

“Women are often defined by others. Now we have to define ourselves and what we want,” explained Maria back in June. How does it feel working alongside her and the house’s team of female collaborators in redefining what it means to be a woman today?
Being a woman has historically been defined as either an extension of or counterpart to being a man. It is not until we occupy the same space that we can truly identify the differences between male and female, if any.

Could you discuss the power of the female lens? 
There have always been female image makers and female contributors, but history has failed to account for it. There is a HERstory – if you ever want to get close to an honest history, we have to expand the stories we tell.

If viewers can take one thing away from this film, what would you like it to be and why?
I’ve never been turned on by what people consider youth culture. We give permission to make mistakes or express grandiose emotion, but why does it need to end at 21? What comes along with that notion is a world of suppression and aggression, and everyone failing to live up to those ideals.

7 OPEN GALLERY
Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Click to get the latest news on your device
You can stop notifications at any time.
Unsubscribe from our notifications
Click to unsubscribe from notifications on this device.
Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Connect using Facebook Messenger