Bold, brave, and noticeable. These three words can be used to describe both the ‘Cactus de Cartier’ collection and the woman who wears it. Inspired by the tenacious desert plant, the Cartier designs utilize the familiar shapes of cacti as blueprints for jewelry that pairs yellow and white gold with emeralds, brilliant-cut diamonds, carnelians, and lapis lazuli. The result is a collection that turns the spiked, don’t-touch-me warning of the cactus into the audacious, look-at-me attitude of its wearer.
It’s no surprise, therefore, that the pieces have been a hit across the Middle East. Most recently, the brand hosted a pop-up in Kuwait that featured a first-of-its-kind experience with interactive walls to showcase the collection to a wider audience. Built in the middle of Al Shaheed Park, the space paired cacti with pastel-colored walls and minimalist furniture.
If it feels somewhat like Cartier is stepping outside the box with this set-up, remember that it is perfectly in keeping with the modernity and daring attitude of the ‘Cactus de Cartier’ woman. Upon arriving at the venue, guests were required to walk through a tunnel constructed of a giant screen that showed a desert backdrop. Motion detectors meant that the on-screen plants could react to human movement, thereby blooming or fading anytime someone came near. With orange to purple tones depicting a desert sky from dusk till dawn, the effect was truly captivating.
Further inside the venue, an interactive wall allowed guests to select different pieces of jewelry in order to hear about their creation process before walking into the next room, where the jewelry was displayed opposite a “cactus bar”. Browse through the gallery below for a closer look.