Fashion is not infallible. In fact, it occasionally comes up with styles so questionable that we have to wonder how they became trends in the first place or why they keep popping back up in the cultural lexicon over and over again. Sometimes, the zeitgeist strikes and a look becomes so intertwined with its era that separating it out is next to impossible. Case in point: Juicy Couture velour tracksuits and early noughties celebrity style.
Items like scrunchies and exaggerated shoulder pads have been the butt of fashion jokes for decades, but 2017 – being itself an odd year filled with unpredictable moments – saw it fit to resurrect some of the more head-scratching trends from the 90s and 00s. Here are four that have made a comeback this year – and we’re still in denial.
Remember that episode of Sex and the City when Carrie Bradshaw mocked her boyfriend Jack Berger because his novel contained a grown female character who wore scrunchies? Bradshaw’s disdain for the lowly accessory was clocked by a generation of women who swore to never succumb to the easy ritual of tossing one’s hair back with a scrunchie. However, with fashion influencers like Bella Hadid, Selena Gomez, and Ariana Grande donning the scrunchie in 2017, a strong case can be made for the comeback of this retro look.
We’ve previously documented the fact that Kendall Jenner was single-handedly trying to bring back the fanny pack, but it seems that she was successful in her efforts because it’s officially the “It” style of the season. Gucci, Louis Vuitton x Supreme, Attica, Chanel, and Balenciaga all have versions out on the market and, according to the “cool” crowd, the best way to wear them is slung over your shoulder like a harness.
Velour tracksuits, popularized by brands like Juicy Couture in the early aughts, are officially back – and we’re actually not too mad about it. The trend comeback started this year with a Vetements x Juicy Couture collaboration, and celebrities were quickly convinced by its ease and athletic appeal. This low-effort trend, paired with comfortable sneakers, makes getting dressed for a casual day so simple.
In the 1980s, shoulder pads were used to amplify the angularity of the shoulder on all manner of suits and even dresses. The argument was that wider shoulders made the waist look more narrow, but that wasn’t even close to being true. In the 1980s, shoulder pads were accompanied by boxy, unflattering silhouettes that drew a line from the shoulder straight down, which made the body look wider. While it was with horror that we noticed the trend had resurfaced for 2017, we were relieved to discover that better tailoring and more structured silhouettes have resulted in a look that feels current rather than dated.