When contemporary artist Jeff Koons unveiled his first collaboration with French luxury house Louis Vuitton back in April, the success was nothing less than roaring. So, it comes as no surprise that the pair has now announced a second addition to the series, entitled Masters 2, giving new meaning to the phrase “so good they named it twice”.
The latest collection of wearable art follows a similar narrative as the first, but this time, six iconic masterpieces are scaled in size to adorn the classic ‘Speedy’, ‘Neverfall’ and ‘Keepall’ bags in addition to new shapes. Among the chosen works are Claude Monet’s Waterlilies, Edouard Manet’s Luncheon on the Grass, François Boucher’s Reclining Girl, and Nicolas Poussin’s The Triumph of Pan, all of which can be seen across the new ‘Montaigne’, ‘Pochette’, and ‘Noé’ silhouettes.
As seen in the exclusive video above, when asked why Koons chose to recognize these artists – and those pieces in particular, he says, “They are part of my DNA. When somebody walks down the street with this bag, it’s communicating a love of humanism.” Although Koons is not the first artist to collaborate with the fashion powerhouse, he is making brand history as the first collaborator to gain permission to reinterpret the signature Louis Vuitton monogram (to bear his initials instead). The artist also pays homage to his iconic, stainless steel Rabbit sculpture in the form of a leather charm.
The bag design is nothing less than bold, which is particularly highlighted by the exterior metalwork that bears the surname of each “master” featured. And the surprises don’t stop there; each handbag contains a portrait and biography of the chosen artist, too. The collaboration is truly modernity, history, and playfulness at their best – and that’s why Savoir Flair expects hysteria when this epic celebration of art and fashion hits stores on October 27th, 2017.