Isabel Marant Extends Hip Parisian Offerings to Men and Women for Spring

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Four years ago, Isabel Marant designed a one-time collection of men’s clothing for H&M, and then swore that she would never do menswear again. Never say never, I suppose, because menswear was a feature on her Spring/Summer 2018 runway. After noticing that men were interested in Marant’s particular brand of youthful Parisian cool, the designer decided to officially branch into a line. Track suits and nubby sweaters made up the bulk of the menswear offerings, but the influence of masculine dressing infected the womenswear looks as well.

Isabel Marant Spring/Summer 2018
Photo: Courtesy of Imaxtree

While the collection started off in a romantic, summery mood, centered on ruffled lace tops, crocheted swimwear, and eyelet minis, it soon picked up traces of sportswear. 1980s color-blocked track suits made a big comeback on the Marant runway, as did a variety of glossy lamé prints and fabrics from the same era. These were transformed into super high-waisted baggy pants with fake-out sweatshirt sleeves knotted at the waist, or single-shoulder crop tops.

It’s always a good sign when an independent designer branches out – growth is good and so is Marant’s idea of what the cool kids will want to wear next season.

A variety of jumpsuits in bulky parachute material were a little top-heavy because of ballooning sleeves, but with the right person wearing them, they could very well look street and cool, see: Kaia Gerber. At the close, Gigi Hadid also made the case for sack-waisted, harem joggers, which seem like an outre idea for Marant, but those grommets really sold it. Here is a case where 1980s streetwear, menswear, and Parisian cool combined for a collection with high commercial potential. It’s always a good sign when an independent designer branches out – growth is good and so is Marant’s idea of what the cool kids will want to wear next season.

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