For Fall/Winter 2017, iconic London brand Ted Baker’s future-forward collection invites you to fly to the moon – rather, the imaginary planet Sateen – and play among the stars. To highlight the contemporary aspects of its seasonal offerings, the brand leans into its signature modern aesthetic with playful textures and eye-catching prints.
In the brand’s new video campaign, you’ll be transported to a stylishly appointed capsule on Sateen, where the collection’s feminized versions of menswear, sporty branded trim, technical fabrications, and elegant dresses radiate sophistication against a backdrop of stars. The “Tediverse” (or universe made in Ted Baker’s image) imagines women as pioneers of a new space frontier, placing them in bold prints, lavish embroidery, and elegant silhouettes that reflect their driven personalities. Although we might exist down on Earth, this collection cleverly actualizes a future in which sophistication and innovation go hand in hand.
Click here for more or visit one of the many Ted Baker stores in Dubai, Abu Dhabi, Doha, Bahrain City, Dharan, Jeddah, and Riyadh.