Giorgio Armani Urges Optimism for Spring/Summer 2018

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Fashion and hype go hand-in-hand – just look at the cult following amassed by Demna Gvasalia of Balenciaga and Vetements or Alessandra Michele of Gucci. However, when you’ve been in the industry as long as Giorgio Armani, you know better than to jump on any kind of bandwagon that comes with its own hashtag.

For decades, by adhering to his own sartorial codes, Armani has maintained relevance and a sense of individuality. While industry think pieces try to parse what millennials and Generation Z will do/buy/want next, and brands begin to focus even more narrowly on courting the youth vote, it becomes easy to forget that there is a huge category of women out there who don’t want to look like fashion victims in the latest logo tee. Armani caters to those women. As such, his collections tend to skew mature, but even then he still injects his work with a sense of fun and revelry, namely by way of enticing color combinations and decorative elements.

Giorgio Armani Spring/Summer 2018
Photo: Courtesy of Imaxtree

For Spring/Summer 2018, Armani’s enormous collection overflowed with vibrant springtime colors, abstract and pop art floral prints, puffball pom-poms, and only the occasional suit (shocker, we know). Graphic art elements, inspired by icons like Klimt and Pollock, were on display alongside youthful separates that featured long floaty layers. However, there were a few subtle pieces, which might generally be overlooked in a collection of eye-popping prints, that we fell in love with.

There was enough here to appeal to multiple generations of women, not just one.

First, a versatile diamond-quilted longline parka felt like the missing puzzle piece in our wardrobe, while we also adored a double-breasted pink blazer with piping, a silky anorak with a ruched drawstring lapel, and a variety of striped Lurex tops. A couple of Armani’s ensembles were confusing, as in the case of a veiled look covered in multicolored micro dots, and the fit of a lot of his skirts seemed too wide for the model’s frame. Regardless, there was enough here to appeal to multiple generations of women, not just one.

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