Minimalism can make such a strong sartorial impact when it’s done right, and unfortunately, that sort of ineffably perfect form of design can be hard to define. However, a trained eye knows it when it sees it, and Max Mara’s Spring/Summer 2018 is a sublime example. Over the past few seasons, the Italian luxury brand – best known for classic outerwear – has been whittling down its aesthetic to a distilled essence that is pure perfection.
As the refinement process goes, Max Mara’s has been slow and steady, but this exemplary collection proves the fruit of such labor. Tonal neutrals and optimistic florals were crafted into head-to-toe looks that bore just enough of a fashion twist – like up-ended hemlines – to transmit the very important message that the wearer has both money and good style sense. It’s always better when your clothes say that for you.
Conscious of an aughts style revival in the industry and channeling early Helmut Lang, the Max Mara spring collection demonstrates how real women style themselves on the daily: simple hairstyles, a crimson lip, a comfortable shoe, and easeful separates. This tried-and-tested formula looked amazing when portrayed by filmy satin trenches and pencil skirts, handsome denim jumpsuits, cozy knits, and sporty separates gently upholstered with an archival logo.
There’s only one word for clothes like this: chic.
There’s only one word for clothes like this: chic. Effortless works too, and so does graceful. Instead of trying to figure out the puzzle of fashion trends and forcing yourself to follow edicts that might not fit your personality, try the Max Mara way: easy, refined, classics with a subtle twist.