For Fall/Winter 2017, Fendi delivered a truly intoxicating collection that rebranded its double “F” logos to mean “Feminine Fendi”, a concept that looked amazing on “It” girls Gigi Hadid and Kendall Jenner on the catwalk. Now, after first tapping Gigi as the face of Fendi along with sister Bella for last season’s campaign, Karl Lagerfeld once again relies on the elder sister to star in Fendi’s Fall 2017 campaign alongside BFF Kendall Jenner.
With siren red pouring in as one of fall’s biggest color trends, Hadid and Jenner were on message in twinning looks that came in a seriously scorching shade. Racy, but still ladylike, elements had us rearranging our fall shopping lists to add these dresses at the top. They wore slick Fendi boots in lipstick red, pouted in retro hairstyles, and showcased some of the collection’s floral prints as well. Lagerfeld himself was behind the lens, in addition to being behind the revamped logo, which was a central theme in the shoot.