NYFW Diary: What Really Happens 24 Hours Before a Noon by Noor Show

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Noon By Noor : Spring 2018 show
Photo: Courtesy of Noon by Noor

This weekend saw Middle Eastern brand Noon by Noor debut its Spring/Summer 2018 collection at New York Fashion Week. It was a collection full of surprises, with designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa drawing inspiration from the red and white colors of their home country Bahrain’s flag.

In a second nod to the brand’s heritage, the collection boasted T-shirts embroidered with Arabic script quoting the words “love” and “wisdom”, with the English translation appearing on the back. The collection also focused on blurring the lines between the two genders by using silhouettes that are traditionally favored by men.

Another new direction for the brand came in the form of a collaboration with LA-based luxury designer Tyler Ellis. Runway models were accompanied by accessories from the ten-piece capsule collection, which comprised of two sleek styles. Also noteworthy is the fact that Noon by Noor tapped into the recent belt-bag trend, creating box-style shapes to pair with monochromatic looks.

The final collection was, of course, a roaring success – but the weeks, days, and hours leading up to the runway show were naturally full of organized chaos, adrenaline, and anticipation. After all, behind every perfectly executed fashion show is a huge team of people, a lot of preparation, and – most importantly – endless rounds of coffee. In the midst of all the glamour and preparation, the two designers behind Noon by Noor exclusively share their pre-show rituals with Savoir Flair.

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