Influencers have overrun the world of fashion, bringing with them a renewed sense of authentic style. Where celebrities and models once ruled ad campaigns and the front row, influencers with backgrounds in blogging, styling, and retail buying have emerged as the new faces of fashion.
Some, like the Middle East’s own Lana El Sahely, have made it onto the catwalks themselves. While aspects of their looks might be sponsored by certain brands – a near certainty if the influencer has reached a certain level of success – it’s the way they put their looks together that truly inspires. These women are early trend adopters who are leagues ahead of the style curve and have access to new and emerging brands that you might not know about. The proof of their expertise lies in the fact that popular influencers have been able to transform dressing well into a legitimate career.
These seven influencers are currently on our radar, especially as they bring with them an accessorizing prowess that puts originality at the fore.
The well-traveled Darja Barannik is an international style blogger and influencer with a growing fan base on Instagram. Find her on social media in flirty outfits, like this two-piece look by Dubai-based brand Zayan the Label that she teamed with flashy metallic footwear.
Irene Kim – a model and fashion influencer – is a permanent fixture on fashion’s front row. Look for her colorful hair and quirky, eye-catching accessories at fashion week and on social media.
Dubai-based Karen Wazen needs no introduction. This beloved style influencer and vlogger manages to be ahead of the style curve at every turn, even when she’s juggling three young children.
Cajsa Wessberg, Stockholm’s latest model export, has definitely caught the attention of the fashion world for her bold, colorful clothing choices both on and off the runway.
Saufeeya Goodson, one half of the Instagram sensation Modest Route (formerly Hijab Fashion), is definitely an influencer on the rise. We especially love her taste in dazzling accessories.
Aureta, possibly one of Instagram’s most intriguing figures, is a massive style junkie with an impeccable eye for forthcoming trends. Her account is a delightful mix of personal looks, eye-popping art pieces, and awe-inspiring travel pics.
Lana El Sahely of L’Armoire de Lana is like a superhero. She juggles family, friends, business, and fashion with the finesse of a savant, and is slowly building an incredible style empire – while never losing a sense of genuine concern for her growing cadre of fans.