There has never been a better time to embrace your curves than this moment. The fashion industry is currently undergoing sweeping changes centered on inclusive values that saw plus-size models walking the runway at Prabal Gurung, Tome, Tracy Reese, Chromat, and Michael Kors. Furthermore, Burberry, Max Mara, Oscar de la Renta, and Rosie Assoulin are all high-end brands that now offer clothing up to a US size 16, and Project Runway had its first ever plus-size designer, Ashley Nell Tipton, win Cycle 14.
To top it all, Ashley Graham has reached legit supermodel status, and fashion ad campaigns across the globe are including women of all shapes and sizes in 2017. It’s about time. At Savoir Flair, diversity and inclusivity are paramount values, and we’re championing this movement and hoping to see its continual evolution. Consumer demand for curvy brands is at an all-time high, which has prompted many business-savvy retailers and fashionable bloggers to respond to the call.
This emerging class of fashion brands has developed clothes that are not only immensely flattering, but also on trend. Gone are the days when curvy shoppers were afterthoughts – now, they’re responsible for creating one of the most in-demand product categories on the market. See which seven brands are getting curvy-girl style right in the gallery, below.
Marina Rinaldi occupies a special place at the intersection of high-end fashion and curvy styles, offering more luxurious products for the plus-size shopper. Its collections are quite elegant and meant to appeal to a premium audience, and therefore come with a higher price tag.
If you’re a curvy girl for whom fashion is a priority, Elvi is your new best friend. This brand prides itself on premium styles that are always current and prices that are incredibly affordable. Contemporary trends ranging from US sizes 14 to 26 are all stocked at Elvi for less than AED 400/SAR 408.
Violeta by Mango
If you can’t get enough of Mango’s fresh, on-trend styles, you’ll love its recently launched curvy line ‘Violeta’. It’s stocked with crisp denim offerings, office-appropriate shirts, breezy dresses, and more – all in (European) sizes 42 to 54.
ASOS Curve deserves a pat on the back for being one of the first high-street brands to embrace the plus-size shopper. It has long been a reliable source of fashionable basics, key seasonal trends, and even jewelry and footwear selections that fit curvy standards. It also stocks cult labels like Monki and Pink Clove as well as the “plus” lines from other brands like River Island, Missguided, Levi’s, Boohoo, and Chi Chi London.
Floral-print pajamas, colorblocked dresses, off-shoulder tops, ruffle-trimmed trousers, and all sorts of other stylish pieces are stocked on Eloquii. Curvy girls love it because of the huge selection that provides everything from dresses and separates to accessories and swimwear. Eloquii offers American sizes 14 to 28 and a well-stocked selection of petite plus sizes, which are fairly hard to come by.
Navabi is a global leader in plus-size fashion, operating as a comprehensive retail platform that offers dozens of curvy brands at affordable prices. The site is also a great resource for curvy shoppers in general, with lots of styling tips, advice, body-type charts, and other helpful tools for looking your best. Navabi is a great one-stop shop for a range of wardrobe needs – from more avant-garde styles by brands like INCA to comfortable basics by reliable labels like Zizzi.
11 Honoré truly is a curvy woman’s fashion dreams come true. This innovative new brand launched in August 2017 and brings high-end labels like Zac Posen, Michael Kors, Marchesa, and Prabal Gurung to a plus-size audience. Catering to sizes ten to 20, 11 Honoré is partnering with brands who have previously had no experience creating for a plus-size customer to ensure that every woman be allowed access to high fashion. Thanks to this new concept, curvy girls never need to feel left out of the fashion equation again.