In case you haven’t noticed, Bulgari’s classic ‘Serpenti’ line is having a major “It” girl moment, appearing on everyone from Lily Aldridge and Lily Collins to Emily Ratajkowski over the past few months. By courting younger generations via energetic ad campaigns starring brand ambassador Bella Hadid, the Italian fashion house is clearly making its mark in edgier territory.
In fact, its recent collaboration with the bad boy of luxury accessories Nicholas Kirkwood has certainly signaled a branding shift away from the aloof and untouchable world of socialites and towards the more approachable realm of cool fashion girls and the type of products they want to share with their Instagram followers. Kirkwood’s handbag contributions kick this notion into high gear, offering the kind of razzle-dazzle embellishments that make us stop, drop, and drool when we’re scrolling through our feeds.
Sparkling and gleaming from every angle with metallic studs and gorgeously dense beading, there is no mistaking their intent to get you noticed. The Bulgari x Nicholas Kirkwood ‘Serpenti’ collection also offers more youthful styles, like backpacks, each featuring the classic enameled snakehead clasp.
See how this extraordinary collection effortlessly blends the key house codes of both Bulgari and Nicholas Kirkwood in the gallery below.