Meet the Customizable Jewelry Collection Loved by the UAE’s Insta-Girls

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Photo: Courtesy of Agatha Paris

Jewelry brand Agatha Paris has launched an exclusive collection in the UAE, and the country’s Insta-girls have gone crazy for it. No surprise there, considering jewelry personalization is an ever-popular trend amongst celebrities and influencers alike – and the unique combination of Parisian design and Arabic style makes ‘The Symbols Collection’ no exception.

Drawing on the idea of sharing and remembering  key moments, the 18k gold-plated collection is made of up numbers one to nine, the 28 letters of the alphabet, and four meaningful words written in Arabic: The Life, The Peace, The Friendship, and The Love. Designed to be mixed and matched – either by stacking the dainty bracelets or making a statement with just one letter or number – each piece subtly reveals a meaningful fact or private memory.

The easy-customizable factor of these pieces means compromising on individuality is not an issue, something that is undoubtedly important to the influential young women of the region who feature in Agatha Paris’ campaign. Known for their interesting and entirely original style, influencers Parvane Barret and Naomi Accardi are among the women championing the brand in the UAE.

Speaking exclusively to Savoir Flair, Naomi Accardi recalls on her chosen number and what it means to her. “To me, the number three has been meaningful since when I played basketball in high school. My favorite basketball player had three on his jersey, and so it stuck with me ever since.”

Browse the campaign and key pieces in the gallery, below, and shop the collection that is available in malls now.

6 OPEN GALLERY
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