Bella Hadid Is the Muse Behind Bulgari’s New ‘Divas’ Dream’ Collection

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Bella Hadid x Bulgari Diva's Dream campaign
Photo: Courtesy of Bulgari

When Bulgari introduced its magnificent ‘Divas’ Dream’ collection in 2016, the high-end jewelry concept not only honored the many divas who have been patrons of the brand – like Elizabeth Taylor and Sophia Loren – but also the legendary heritage of Bulgari itself. The collection’s fan-shaped jewels were meant to evoke the patterned mosaics of the imperial baths at Diocletian and Caracalla in Bulgari’s home city of Rome, as well as convey a strong sense of Italian glamour and beauty.

For 2017, the brand has unveiled a new diva and a new direction, with Bella Hadid as the star of Bulgari’s ‘Divas’ Dream’ handbag line. Shot by Terry Richardson, the campaign represents a break with tradition and the embrace of a new generation of luxury lovers. As one of the fashion world’s most famous faces, Hadid is responsible for redefining diva-ness via the millennial experience.

Bulgari’s new bags reimagine the fan-shaped silhouette of the ‘Divas’ Dream’ jewelry collection as patterned quilting, rendered in soft nappa leather or mottled python. At the intersection of each line, Bulgari has placed a multi-faceted palladium metal stud in homage to modernity. Discover the new Bulgari ‘Divas’ Dream’ handbag collection in the gallery below, and click here to see more.

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