Gemfields, the world leader in ethically-sourced colored gemstones, is behind a new fine-jewelry trend that makes the case for non-traditional styles. This emerging trend dovetails with the news that millennials have stopped buying diamonds because their informed consumer habits bar them from investing in pieces that have not been ethically sourced. Fortunately, gemstones like the Chopard styles that Bella Hadid and other celebrities wore to the Cannes Film Festival are ethically and sustainably sourced from Gemfields, making them an ideal alternative.
Furthermore, their eye-catching nature means they upstaged not only more traditional fine-jewelry looks on the red carpet, but also the gowns. In the gallery below, see all of the most glamorous Gemfields gemstone moments on the red carpet, worn by celebrities like Emily Ratajkowski, Arizona Muse, and Kendall Jenner.