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Like caterpillars who morph into beautiful butterflies, our list of affordable emerging brands once started out small, but have gained major traction as of late thanks to the star power of “It” girls like Hanne Gaby Odiele, Kendall Jenner, and Bella Hadid. What started off as passion projects for many of these accessories designers have transformed into full-fledged retail careers, seemingly overnight. In our opinion, a celebrity following, affordability, and stylish design make for endless sartorial appeal – and these brands manage to nail all three categories in one go.
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Photo: Courtesy of Danielle Guizio
Danielle Guizio
Fashion girls are flocking to Danielle Guizio – creator of the Internet phenom ‘Don’t Text Your Ex’ phone case – because her clothes and accessories are street-smart and affordable. For that reason, Gigi, Bella, Kylie, Hailey, and other “It” girls are obsessively buying her sheer bodysuits and rhinestone chokers.
If you’re a fashion girl, you’ve no doubt heard of Rumi Neely’s “It” girl line Are You Am I, which features barely-there slipdresses and delicate jewelry. If you want that look but you’re on a budget, there’s Frasier Sterling, an affordable jewelry brand whose beautiful chokers are a favorite of celebrities like Kendall Jenner, Alessandra Ambrosio, Bella Hadid, and many others.
Palma Canaria is dishing up the fashion we crave: all of it is beachy, trendy, affordable, and artisan-made by Colombians. If you’re digging summer’s obsession with round bags, look no further than its quirky straw versions that feature pineapples, lemons, and crabs.
There’s a reason that models like Hanne Gaby Odiele and stars like Jennifer Lopez wear the Australia-based jewelry label Estelle Dévé – and that’s because the products are amazing. While we love minimalist jewelry, Estelle Dévé’s collections are bold, eye-catching, and confident. And affordable. Did we mention affordable?
Another cool California brand that has caught the notice of Hollywood celebrities is Jules Smith, the refined bohemian designs of which are both delicate and eye-catching.
Nannacay’s chic straw bags with their colorful pompoms have become a staple of “It” girl wardrobes in the brand’s native Brazil as well as Asia, Europe, and the Middle East.
Los Angeles-based brand Luv AJwas started by jewelry designer Amanda Thomas when she was just 16 years old, and her business has since grown exponentially with the help of a serious celeb following.
Adornmonde, a jewelry brand that’s pioneering a new frontier of Instagram shopping, has become a swift go-to for “It” girls and influencers because of its frequent appearance on the Insta-famous.
Want French “It” girl style on a budget? Look no further than the chic handbag line Clare V., which was launched by Parisian designer Clare Vivier in Los Angeles.
Chances are you’ve noticed Le Specs sunglasses on every “It” girl lately, from Rihanna, Bella, and Gigi to Kendall Jenner and Emily Ratajkowski. That’s because the affordable brand has brought back the 90s razor style – which celebrities love – but the full range of styles stocked by the brand is incredible.
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