Shop the Millennial Pink Edit You Didn’t Know You Needed

Gigi Hadid wearing millennial pink outfit
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Although Pantone’s Color of the Year is predicated on future popularity, there is no denying the fact that Millennial Pink is the real color du jour – and it refuses to go away. The fashion and design world has been having a love affair with this hard-to-pin-down shade (it’s somewhere between rose and peach), ever since NY Mag pointed out an increased obsession with this non-pink pink. Millennial pink is sophisticated without trying, and is arguably the first shade of pink that actually looks really grown-up.

From The Grand Budapest Hotel to the packaging at Acne Studios and Glossier, this covetable shade has long-lasting staying power in the realm of trends. Maybe you’re not much of a girly-girl, or maybe you want to bring a little life to a neutral wardrobe – whatever the cause for embracing millennial pink, we have the best shopping selections for you. In this edit, you’ll find a high/low mix of products (read: affordable and aspirational price points), as well as a mix of streetwear, high-end, and high-street. There is literally something for everyone in our shoppable gallery below, so get to clicking.

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