Since 1884, Bulgari has been one of the world’s most prominent jewelers, and it is currently the crown jewel of LVMH’s kingdom, bringing in double-digit growth this quarter due, in large part, to its newly unveiled watch category. In fact, the response to Bulgari’s new releases at Baselworld 2017 reached fever pitch.
Following this success, the brand is turning its attention to its loyal Middle East customers by creating an exclusive ‘Serpenti’ watch style just for them. The ‘Serpenti’ is an influencer favorite because of how easily customizable it is – there are literally 300 ways to change its appearance by switching cases, dials, and straps. However, the version created for the Middle East is slightly different, with an emerald-green alligator strap as its most distinguishing feature. The glittering watch face, made from diamonds, makes it the ultimate luxury indulgence.
In the gallery below, discover the new and exclusive ‘Serpenti’ watch, along with the rest of the customizable styles available in the collection.