It’s a sign of the times that the fashion industry across the globe has so thoroughly embraced a message of female empowerment in 2017. Case in point: Bambah – the boutique-turned-clothing-label that was started by Maha Abdul Rasheed in 2014 – tapped photographer Mohamed Taher of the viral Ballerinas of Cairo campaign for an exclusive video shoot.
Showcasing 12 looks from multiple releases – past and present – in the most mesmerizing way possible, Bambah joins a throng of Egyptian women who are set on reclaiming the streets of their beloved capital. As harassment reached an all-time high, Taher’s original project brought striking insight into the lives of women in Cairo, showcased through a lens of elegant ballet poses and juxtaposed against the city’s gorgeous architecture.
I would love for the world to see how beautiful my country is.
“I would love for the world to see how beautiful my country is and celebrate its incredible talent and creative drive. You get inspired and recharged with so much energy just by simply walking down the streets and exploring its charm – and this is something that I really wanted to highlight throughout this project,” Rasheed shares.
Bambah’s video shoot is a love letter to the women of Cairo, gracing them with gorgeous, vintage-inspired designs that move and flex with the ballerina’s every move. Not only is this a brilliant way to demonstrate how the clothes look and conform to the bodies of real women, but the simple beauty of their dance also evokes a highly emotive response.