Chanel has been trading on its iconographic themes since Mademoiselle Gabrielle “Coco” Chanel decided to flout convention in 1910, creating her maison on the principles of masculine fashion codes. Since its inception, the house of Chanel has embraced unexpected fabrics and styles – from tweed and jersey to trousers and tailored suiting – borrowing liberally from the boys to create luxury sportswear of the highest caliber.
Thirty years ago, Chanel launched a new product category of fine watches, and has since earned its place in the hallowed halls of luxury watchmakers. Chanel has imbued each watch collection since with its house signatures, a detail that does not escape notice with the release of its new ‘Première Boy Tweed Black’ design. This well-balanced timepiece features a tweed strap and a square face that mimics the aerial layout of the famed Place Vendôme in Paris, which houses Chanel’s jewelry and watch showcase boutique.
Chanel’s new watch comes in a variety of styles, including options to upgrade the face with an outline of diamonds. Subtle, understated, and perennially chic are the descriptive foundations of a watch style that is considered – by all – to be timeless.