While Instagram and Snapchat are two of the most important social-media apps employed by fashion and beauty influencers, it’s YouTube that peddles the highest numbers. As a global sharing platform, YouTube is less restrictive than the other two mediums, offering users a seemingly endless parade of videos based on the topics they search.
There is no time limit when it comes to what you can upload onto YouTube, so social-media stars have parlayed its less restrictive features to create an entire universe of branding. From self-help, makeup and fashion tutorials, personalized how-to guides, Q&A series, and more, these four Arab fashion and beauty vloggers have come to dominate the world of YouTube while establishing their own corner of the industry.
Regional style influencer Karen Wazen brings her electric smile and brilliant personality to YouTube for the first time. Although her channel is newly launched and only has a handful of videos, we’re eager to see how she develops her vlog and chooses to connect with her audience. We’re expecting a lot of travel videos, motherhood moments, and style secrets from Wazen, so stay tuned as she explores the world of vlogging.
Ascia, one half of the blogging duo The Hybrids, has a brand of refreshing honesty that makes her vlogs so compelling. She opens up about the trials and tribulations of motherhood, relates her experiences as a seasoned traveler, and does it all while talking to her audience like a best friend and confidante would. It’s easy to fall in love with Ascia’s honesty and wit, but we also love her cool fashion tutorials and style videos as well.
Lana El Sahely
Lana El Sahely of L’Armoire de Lana has her finger in every pie – figuratively speaking, of course. As a popular blogger from the Middle East, she is steadily cornering the luxury market with gorgeous Instagram campaigns, is a pro at Snapchat and Instagram stories, and hosts a regular vlog on YouTube that focuses on fashion trends, style advice, and beauty tutorials.
It goes without saying that Huda Kattan belongs on this list – in fact, if it weren’t for Kattan and her pioneering beauty platform, many of the other Arab vloggers might not have existed! At this point in her astonishing career, she is not only the most popular Arab beauty influencer in the region, but also the most popular beauty influencer in the world.
With a full line of beauty cosmetics at Sephora and her own personal beauty site, Kattan is systematically building a global empire. Of course, her YouTube YouTube channel is still an amazing resource for hair and makeup tutorials, product reviews, and so much more.