This Brand Proves That Feeling Confident in Swimwear Is Actually Possible

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This Brand Proves That Feeling Confident in Swimwear Is Actually Possible

Even the most body-confident among us can feel insecure in swimwear – not because we’re self-conscious of our hard-earned physiques, but because swimwear can be notoriously uncomfortable. If you’ve ever gotten accidentally dragged beneath a wave or participated in a particularly vigorous round of Marco Polo in the pool, you know from firsthand experience that bikini bottoms have a tendency to ride up, tops to fall down, and fabric to generally bunch up and stick to uncomfortable places.

Feeling fabulous in your swimwear is about so much more than just having a flat stomach and a glowing tan. Even beach cover-ups and vacation basics run into problems of wrinkling or getting sun-bleached thanks to excess moisture and exposure. Marks & Spencer – the famed British retailer that now has multiple locations across the UAE – has set about solving some of swimwear’s most annoying problems. With its brand new range of swimwear and beachwear for Summer 2017, it has employed new fabric technologies to fix a myriad of fit-and-comfort issues.

Marks & Spencer Swimwear Hero Shot
Photo: Courtesy of Marks & Spencer

With Swimsculpt™ technology, you’re guaranteed a slick, fitted silhouette that stays in place, while Cool Comfort™ technology offers lightweight, anti-cling fabrics that defy the heat of a searing Dubai day. Finally, Marks & Spencer’s chic line of crease-resistant, anti-cling cover-ups and sophisticated separates are the perfect finish to your lounge-by-the-beach look. With fewer happenings in the city competing for our attention – which means plenty of leisure time to spend by the pool or at the beach – this range couldn’t have been released at a better time. So grab your friends, don’t forget to apply sun protection, and spend your weekends in the water. After all, life is short (and so is summer), so Spend It Well.

Find the full range of Marks & Spencer’s fashion-forward swimwear and beach looks for Summer 2017 here.

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