A little over a decade ago, fashion savants like Susanna Lau and Tavi Gevinson launched blogs, forever altering the industry landscape. Now, fashion bloggers are as powerful as magazine editors, and hold a permanent space in the front row at Fashion Week. Over the past 11 years, savvy fashion bloggers have also leveraged their status into collaborations with major brands. Case in point? Alexa Chung x M&S, Leandra Medine x Dannijo, and Garance Doré x Kate Spade.
Retail has also become a part of fashion-blogging platforms the world over – it seems everyone has a shopping section offering up personal edits. However, the new way that influencers are securing their legacy as fashion rainmakers is with the launch of bespoke lines. Not only have regional influencers like Nadya Hasan dabbled in design, but also global influencers like Chiara Ferragni, Aimee Song, and others.
This is only the beginning of a new era, Alexa Chung prepares to launch her brand in May, with dozens of others hot on her heels. Click through the gallery below to shop the current best influencer-led lines, which we’ll update with all of the newest and most stylish as they emerge.
Chiara Ferragni Collection
Chiara Ferragni, the popular Italian blogger behind The Blonde Salad, launched her eponymous collection in 2013, which centers around a ‘Flirting’ graphic that decorates street-style basics, glittering footwear, and fun phone cases.
Totême by Elin Kling
Swedish fashion blogger and style influencer Elin Kling launched her line Totême in 2014. Her sophisticated basics – with a twist – can be found exclusively at Net-a-Porter.
Are You Am I by Rumi Neely
Rumi Neely of FashionToast fame created the ultimate influencer line in 2014. In fact, this line is so popular with other influencers that it is the current front-runner for most-worn brand at Coachella 2017 and can be frequently seen on the likes of Chiara Ferragni, Kendall Jenner, and other “It” girls.